Transforming 40+ financial services. One breakthrough at a time.

How we work from zero to launch

How we work from zero to launch

Hand in hand, bringing ideas to life

1.  Research

It all begins with meticulous research to decode consumer desires, struggles, and unmet needs. We analyze rivals, navigate regulations.

2.  Strategy

Using market insights, we create winning strategies (pricing, pathway, marketing tactics, features, and user experience) to dominate the digital realm.

3.  Design

The product team turns strategies into captivating designs, bringing dynamic wireframes to life. We test our creations with users to ensure a smooth UX.

4.  Build

Finally, the engineering team codes, tests, and iterates - bringing designs to life with reliable and sustainable real products.

Making impact to millions of lives

Making impact to millions of lives

Asuransi Simas Jiwa: Embracing change through digital insurance

Learn how Asuransi Simas Jiwa (ASJ) seized an opportunity to reinvent itself to live up to the customers expectations.

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Used car financing market is booming, yet challenges persist

As pandemic ends, used car demand is soaring. However, there are some gaps that need to be filled.

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Tackling the underinsurance problem in Indonesia

With 200+ million in population, Indonesia’s insurance penetration is among the lowest at only 3,11%.

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SQE Website

Sinarmas Multifinance: Digitalizing used car financing

Discover the winning strategy of how we ease the journey for buying and selling used cars.

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SQE Case Study

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The Plaza Office Tower Lt. 41

JL. M.H. Thamrin, Kav. 28-30, Gondangdia, Kec. Menteng, Kota Jakarta Pusat,
Daerah Khusus Ibukota Jakarta 10350
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